March 02, 2021

Glaucoma vs Cataracts: What’s the Difference?

March 02, 2021/ Midtown Optometry/ Craig Fellers

Two of the most common conditions we at Midtown Optometry treat and manage are glaucoma and cataracts.

While both fall into the category of ocular disease, they are very different…

November 01, 2018

Computer Vision Syndrome: What You Didn’t Know

November 01, 2018/ Midtown Optometry/ Craig Fellers

It's hard to avoid spending most of your day at a computer. While staring at a computer is tough on the eyes, there are some easy things you can do to make your work day a little easier, which will make you happier and has also been proven to make you significantly more productive at work.

October 13, 2018

What is 20/20 Vision?

October 13, 2018/ Midtown Optometry/ Craig Fellers

While 20/20 is a term that most people widely use to describe “perfect” vision, very few truly understand what those numbers refer to, and it’s actually way more interesting than you might think…

July 20, 2018

Featured on Choose Santa Cruz

July 20, 2018/ Midtown Optometry/ Midtown Optometry

Check out our feature from Choose Santa Cruz by Amanda Rotella. Her insightful commentary unwinds the evolution of the practice and gets to the core of our values at Midtown Optometry. This blog is part of a series that highlights new and upcoming businesses in Santa Cruz. Learn about anything from the Santa Cruz Food Slam to the new Wharf master plan on their comprehensive Santa Cruz website.

October 12, 2016

On-Time Eye Care

October 12, 2016/ Midtown Optometry/ Craig Fellers

When people ask me what really makes Midtown Optometry stand out, our punctuality always comes to mind. I have personally received great health care at a few different offices, but one thing that always bothers me is the 30 plus minute wait before I am able to see the doctor. I know that our patients are no different, and that your time is valuable. That is why we strive to have our eye doctors run on-time, even at the end of the day when most offices back up the most. This does not mean that we have to compromise our great care but rather that we block enough time in our schedule for each patient. Staying on-time is one of the many ways that we respect our patients, providing comprehensive eye health evaluations which include prescribing glasses and contact lenses to treating macular degeneration or glaucoma.