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SANTA CRUZ, CALIFORNIA
Welcome to
Midtown Optometry,
Santa Cruz
Premium eyewear and personal eye care in Santa Cruz. Welcoming new patients with VSP, and patients seeking myopia control, glaucoma care, and Thermal 1-Touch dry-eye treatment.
Your Midtown Eye Care SpecialistsLighthouse Point · Kapteinkos · CC BY-SA 4.0 · resized
PREMIUM EYEWEAR IN SANTA CRUZ
Exceptional frames.
A personal fit.
Explore luxury eyewear and distinctive independent designers, with an optician to help you choose the shape, fit, and lenses.
Explore our frames and photographs
Myopia control for children
Stellest spectacle lenses, MiSight daily contacts, and 0.05% atropine, with eye-length monitoring.
Thermal 1-Touch & dry eye care
Our preferred in-office approach for suitable meibomian gland dysfunction: Thermal 1-Touch warming and gland expression. Punctal plugs when appropriate.
Glaucoma management
Welcoming new glaucoma patients for pressure checks, OCT, visual fields, medication management, and coordinated SLT referrals.
A BIG PART OF OUR EVERYDAY CARE
Fresh daily lenses.
A place to recycle them.
We recommend daily contacts for suitable patients and make recycling part of the visit. Bring your saved lenses and accepted packaging to your exam for our TerraCycle collection.
YOUR SANTA CRUZ OPTOMETRISTS
New to Midtown? Welcome.
Midtown Optometry provides routine and medical eye care at 550 Water Street, Suite J5, Santa Cruz, CA 95060. We fit glasses and contacts, manage childhood myopia and dry eye, monitor glaucoma, and coordinate surgical referrals.
New patients with VSP are welcome. We accept VSP and Medicare. Check how benefits apply to your visit.
Explore our Midtown Vision Plan for annual eye care and eyewear benefits.
Appointments are required for all visits, including browsing eyewear, fittings, and adjustments. Call (831) 426-7172 to schedule your visit.
Call (831) 426-7172 or text our team. For urgent eye symptoms, call first for triage and availability.
Your Midtown Eye Care Specialists
Midtown Optometry is a trusted team of highly skilled eye care professionals, conveniently located at 550 Water Street, Santa Cruz, California.
Our expert optometrists—Dr. Fellers, Dr. Burns, and Dr. Ruegg—are trained at UC Berkeley and specialize in areas such as Computer Vision, ocular health, and pediatric eye care, including myopia management.
At Midtown Optometry, we are dedicated to helping you achieve your best vision, no matter your age or lifestyle, ensuring that you can live comfortably and productively.
Meet Your OptometristsSee an Optometrist in Santa Cruz
Making your appointment doesn’t need to be difficult!
We know you lead a busy, active life so we’ve given you the option to schedule your appointment online through our website.
The Latest Equipment and Services
Personalize your eye care experience with Midtown Optometry’s complete array of eye care services and facilities.
At Midtown Optometry, we use advanced equipment to conduct eye exams and update glasses and contact lens prescriptions
We also have specialized equipment to assess your eye health for early signs of ocular diseases like macular degeneration and glaucoma.
Top Eyewear Brands
Our extensive inventory of stylish premium frames lets you truly enjoy your vision in style. Choose from top brands like Silhouette, Tom Ford, and Dita.
Offering you more than just style, all of our lenses feature blue light protection to promote eye health, reduce eye fatigue, and help maintain proper sleep cycles. We use Zeiss digitally surfaced lenses for your personalized vision needs, ensuring optimal clarity, precision, and comfort tailored to your unique prescription.
Browse FramesYour Best Vision
At Midtown Optometry we cater to a wide variety of needs, from eye exams for children to solving ongoing problems for active adults.
What People Are Saying About Us
Santa Cruz’s top eye care clinic is here for you.
For an eye exam, contact lenses, eyewear browsing, or a frame adjustment, call (831) 426-7172 to schedule your visit. Appointments are required for all visits, including browsing eyewear, fittings, and adjustments.
Find us in midtown Santa Cruz at 550 Water Street, Suite J5.
At Midtown Optometry, eye care is our commitment.
Call ahead so we can set aside time for your visit and your questions.
YOUR VISIT, BY APPOINTMENT
A look inside Midtown.
Call to schedule time to browse frames, have a fitting, or meet your eye-care team at our Water Street office in midtown Santa Cruz.
ROOTED IN SANTA CRUZ
Our care reaches
beyond the office.
Beach cleanups. Local free clinics. Two VOSH trips. We donate 5% of profits annually to Rainforest Trust, supporting habitat protection around the world.
Get to know our community workAptos clinic photos · Salinas clinic photos
Call or text (831) 426-7172
PRACTICAL ANSWERS
Common questions
What eye care does Midtown Optometry provide in Santa Cruz?
Midtown Optometry provides eye exams for children and adults, glasses and contact-lens fittings, myopia management, dry-eye treatment, glaucoma care, and evaluation of urgent eye problems. We coordinate with ophthalmologists when surgery or specialist treatment is needed.
Explore specific services →Where is Midtown Optometry?
Our office is at 550 Water Street, Suite J5, Santa Cruz, CA 95060. Our map and entrance photographs help you plan your visit.
Hours and office location →Are you accepting new patients with VSP?
Yes. Midtown Optometry welcomes new patients with VSP and also accepts Medicare. Tell us about your benefits when booking. Coverage and patient costs depend on the plan, service, and eyewear selected.
Plan your first visit with VSP →How do I request an appointment?
Appointments are required for all visits, including browsing eyewear, fittings, and adjustments. Call (831) 426-7172 to schedule. You can also request an eye-care appointment online; our team confirms the date and time after reviewing your request. For urgent eye symptoms, call for guidance.
Make an appointment →Where can I try premium eyewear in Santa Cruz?
Midtown carries Akoni, Gucci, Saint Laurent / YSL, Onirico Nannini, Lafont, Silhouette, L.G.R, and Albert I’mStein. Our opticians help compare fit and prescription lens options. Contact us to confirm a particular style or color. An appointment is required to browse eyewear; call (831) 426-7172 to schedule.
Explore luxury eyewear →Do you offer Stellest, MiSight, and atropine for myopia control?
Yes. We offer Stellest spectacle lenses, MiSight 1 day contacts, and prescribed 0.05% atropine for suitable children. We measure prescription changes and eye length. Atropine use for myopia is off-label; your child’s examination guides the choice.
Compare the three myopia-control options →Can new patients come to Midtown for glaucoma care?
Yes. We welcome new glaucoma patients for evaluation, pressure monitoring, OCT, visual-field testing, and medication management when appropriate. We coordinate ophthalmology referrals for SLT and surgery. Bring prior test results and your current eye-drop list.
Glaucoma care and SLT referrals →Where can I get Thermal 1-Touch dry-eye treatment?
Midtown Optometry offers Thermal 1-Touch warming followed by meibomian gland expression in Santa Cruz. It is our preferred in-office approach for suitable gland dysfunction. An examination determines whether it fits your dry-eye type and health history.
What to expect from Thermal 1-Touch →